The Great Happiness Conference is a one-day conference that brings together science, leadership, and practice to explore happiness at work as a strategic asset in organizations. National and international speakers will share insights, research, and practical experience on how happiness at work contributes to human flourishing, sustainable performance, and future-proof organizations.

The Great Happiness Conference will take place on April 14, 2026 at Venue Collective, Generaal Vetterstraat 55 in Amsterdam. At the bottom of this page you can find the way to get there. 

This conference is designed for:

• Senior leaders, CEOs, and executive teams

• HR Directors, HR Business Partners, and HR managers

• People & Culture professionals

• Learning & Development leaders

• Chief Happiness Officers

• Trainers, coaches, and consultants active in workplace happiness, well-being, psychological safety, and inclusivity

• Anyone who wants to take their (work) happiness to the next level!

The "The Great Happiness Conference" combines scientific evidence, international perspectives, and practical examples from leaders. It's an inspirational day with a follow-up, a substantive conference that positions happiness at work as a strategic and integral component of leadership and organizational development.

A unique feature is the many international speakers, all performing in the afternoon. The afternoon program is entirely in English and can be booked separately.

The program includes:

• Keynotes by leading Dutch and international speakers

• Breakout sessions with leaders and professionals from the field

• In-depth exploration of themes such as job satisfaction, psychological safety, inclusivity, leadership, and resilience

• Space for reflection, dialogue, and connection

The program has been carefully structured with a focus on relevance and applicability.

Both. The conference offers evidence-based insights and practical examples. You'll gain insight into the science behind (work) happiness and hear how leaders, directors, and managers apply these insights in their organizations.

Yes. The sessions focus on translating insights into practice. You'll leave with new perspectives, strategic tools, and reflections that you can apply within your role and organization. You can take away strategies and tips from each session.

Reception is from 8:45 to 9:15, and the first session starts at 9:30. We'll finish around 5:00 PM, and drinks will begin.

Ticket prices are listed excluding VAT. VAT will be added at checkout. The ticket includes:

• Access to the full conference program (or to the afternoon program if you purchase an afternoon ticket)

• All keynote and breakout sessions

• Coffee, tea, and a catered lunch

• Closing networking reception with drinks and snacks

• Free book "Happiness is Serious Business" including signing by author Nic Marks

A separate ticket is available for attending only the afternoon sessions, which are all in English. This ticket also includes lunch at 12:00 noon.

Tickets can be ordered through the website. Click "Aanmelden" or "Order" at the bottom of each page and follow the steps.

Yes, it's possible to place multiple tickets in a single order. This is useful for teams or colleagues who want to participate together.

Group packages may be available for teams or organizations. Please contact frans@actionforhappiness.nl for more information.

Cancellation and change policies are listed in the general terms and conditions at the bottom of the homepage. It is always possible to transfer a ticket to a colleague or acquaintance, provided this is communicated by email two days before the event.

The Great Happiness Conference is organized by Action for Happiness Netherlands, part of the international Action for Happiness network, in collaboration with partners and experts from academia and practice. This year is the first time this conference is being held. If successful, we may repeat it next year! More information about Action for Happiness Netherlands can be found here: https://actionforhappiness.nl/

Yes. Action for Happiness Netherlands is part of the global Action for Happiness network, which works to promote greater happiness and well-being in societies and organizations. You can find more information about Action for Happiness Global here: https://actionforhappiness.org/

Yes. The conference is aimed at both Dutch- and English-speaking guests. The morning sessions are in Dutch. All afternoon sessions are in English. A separate AFTERNOON ticket is available for attending all afternoon sessions.

For questions about tickets, program or collaborations you can contact Frans Appels via frans@actionforhappiness.nl